There are a number of advantages to using influencer marketing, including the ability to reach a large audience, build trust and credibility, and increase brand awareness. However, there are also a number of disadvantages, such as the high cost of recruiting influencers and the risk of working with someone who has a large following but little influence.
Recruiting influencers can be a costly undertaking, but it is one that can pay off big time for e-commerce brands if you find the right influencer who’s willing to work with you at a fair price and they truly believe in your brand.
As you read on, we will explore 5 reasons why e-commerce brands should not be too frugal when recruiting influencers.
High-Quality Content
By working with low-quality or inexperienced influencers, e-commerce brands risk producing subpar content that does not accurately represent their brand or products. This can lead to a decrease in the quality of the content being shared with followers, which can negatively impact brand image and credibility.
By working with well-established and experienced influencers, e-commerce brands can expect high-quality content that accurately represents their brand and products. This can lead to more positive brand exposure and increased credibility among followers.
Increased Engagement
Working with low-cost influencers may result in a lack of engagement from their followers, which can reduce the impact of the influencer marketing campaign and miss out on opportunities to build brand awareness and drive sales.
Influencers with larger followings and higher engagement rates can help e-commerce brands reach a wider and more engaged audience. This can increase the chances of building brand awareness and driving sales through the influencer marketing campaign.
Relevant Reach
Influencers with smaller followings (accounts that have less than one thousand followers) and low engagement rate may not have the reach or influence needed to effectively promote e-commerce products to a large and relevant audience. Even if an influencer has a large following, it’s not worth partnering with them if less than 3% of their followers like or comment on their posts.
By working with influencers who have a niche that aligns with the e-commerce brand’s target audience, e-commerce brands can reach a more relevant and interested audience.
Unique Opportunities for Brand Exposure
Influencers with a lower level of experience or skill may produce subpar content that does not accurately represent the brand or its products. This can lead to negative brand exposure and damage the brand’s image and credibility.
Working with high-quality influencers can provide e-commerce brands with unique opportunities for brand exposure, such as access to exclusive events, product placements, and special promotions.
Reputation Management
Working with influencers who have a poor reputation or negative online presence can harm the e-commerce brand’s reputation and credibility, especially if they are associated with unethical or problematic behavior.
By investing in high-quality influencers, e-commerce brands can ensure that their influencer marketing campaigns align with their values and promote a positive image of their brand. This can help manage the brand’s reputation and maintain its credibility among followers.
You Don’t Have To Do This Alone
To sum it all up, it is important for brands to be generous when compensating their influencers. Influencers are not cheap labor – they are skilled professionals who deserve to be fairly compensated for their work. Finding the right influencers can be a challenge, but we, at Influx, can help. We can save you time by either showing you the best step-by-step influencer marketing strategy or we can take on this for you. Let us know how we can be a great contributor on your team. Schedule an appointment and see how we can drive more quality traffic for your business!