Keeping a steady stream of customers coming back again and again is challenging for any business. Even the most profitable businesses struggle to drive new customers at various points in the calendar year. But with the right tools, you can make it much easier to...
Today, more than ever before, people are looking for authentic content on social media. People prefer video because it provides them with a visual representation of what is being said or done. Videos help to tell stories and make your brand stand out as well. That’s...
At first glance, affiliate programs and influencer marketing might seem like two peas in a pod. After all, they're both ways to get people to talk about your brand, and they both have the potential to drive sales. However, there are some key differences between the...
Have you ever been persuaded to buy something by a celebrity? In all probability, the answer would be a yes. If you’re feeling guilty about it, don’t. We’ve all been there at some point or the other. Micro-influencer marketing is a newer trend that has recently...
Influencer marketing, when done right, opens up immense opportunities for brands. The success of a campaign using nano influencers is a matter of employing tried and tested approaches, including determining the right platform for those influencers. Have you ever...
Every brand has a story behind it. As the old cliché goes, if you have not been defeated, you have not tried anything new. Every brand and business undergoes testing phases that give rise to different challenges and adversities. Mountain Hardwear, their brand story...