by paulb | Sep 18, 2023 | Influencer Marketing, Social Media
TikTok, a dynamic platform resonating with today’s youth, has undoubtedly transformed the way we consume and create content. With the introduction of Spark Ads, brands have found a unique avenue to shine. But how do you ensure your Spark Ads don’t just fizzle...
by paulb | Sep 4, 2023 | eCommerce, Influencer Marketing
We’ve all felt it—the thrill of tearing open a package to reveal the treasure inside. There’s an undeniable magic to first impressions. And in the digital age, many share this experience via unboxing videos. With a product’s first encounter captivating...
by paulb | May 29, 2023 | eCommerce, Influencer Marketing
In the dynamic realm of e-commerce, brand owners continuously seek innovative strategies to connect with audiences and drive engagement. In this rapidly evolving landscape, influencers and content creators have emerged as indispensable tools for brands to harness....
by paulb | May 15, 2023 | eCommerce, Influencer Marketing, Social Media
The landscape of digital marketing has witnessed a remarkable evolution over the past few years. We’ve seen the rise of content marketing, the exponential growth of video marketing, and the indomitable presence of social media. Yet, standing tall amidst these...
by paulb | Apr 17, 2023 | Influencer Marketing
Why the Wait for Influencer Marketing Success is Worth It In today’s world of instant gratification, it can be hard to accept that the best things in life often come to those who wait. This is especially true in the realm of influencer marketing, where success...
by paulb | Apr 3, 2023 | Amazon, eCommerce, Influencer Marketing
How to work with Social Media Influencers to drive traffic to Amazon If you are an e-commerce seller, you know how challenging it can be to drive traffic to your website and increase your sales. One of the most effective ways to do this is by collaborating with social...