According to a compelling article on eCommerce Platforms, up to 91% of consumers read online reviews, with 84% of them trusting these reviews as much as personal recommendations.
If that doesn’t convince you about the need for testimonials and reviews, then perhaps this will: Your Digital Resource asserts that businesses who optimize the customer experience see a 20% increase in their revenue.
Let’s dive into the tactics that will help you gain more customer testimonials and reviews for your e-commerce business for the second half of 2023.
Make Leaving Reviews an Effortless Process
Ensuring that the review process is as frictionless as possible encourages more customers to leave feedback. Here’s how you can achieve that:
- Simplify the review process: Remove any unnecessary steps or fields to fill out. A straightforward star rating system can often do the trick.
- Make it mobile-friendly: As more consumers are shopping from mobile devices, ensuring your review process is mobile-friendly is crucial.
- Integrate with Social Media: Leverage platforms like Facebook, Instagram, or Twitter by embedding a simple review form on your business pages.
Incentivize Reviews with Rewards
People appreciate a little thank-you for their efforts, so consider setting up a rewards system for leaving a review.
- Offer discount codes: A small discount on their next purchase can be a great motivator.
- Run contests: Offer entries into a draw for free products or gift cards.
- Loyalty points: Add points to a customer’s loyalty account for each review they leave.
Leverage Email Marketing
Email is still an effective way to request reviews. It’s personal, direct, and provides an opportunity to speak one-on-one with your customer.
- Send out timely emails: A week or two after the purchase is an ideal time frame.
- Personalize your emails: Use the customer’s name and mention the specific product they purchased to make the request more personal.
- Make the Call-To-Action (CTA) clear: The action you want the customer to take should be obvious and easy to execute.
Respond to All Reviews — Positive and Negative
This demonstrates that you value customer feedback, which can encourage more customers to leave reviews.
- Acknowledge the positive: Thank your customers for their positive feedback and reinforce the good points they made.
- Learn from the negative: Always apologize for any mishaps and assure the customer that you’re working on improving the situation.
Utilize User-Generated Content (UGC)
Sharing customer photos, videos, or other content is a powerful way to encourage testimonials and reviews.
- Encourage customers to share photos of their purchase on social media using a specific hashtag.
- Feature customer photos on your website or social media.
- Provide rewards or recognition for customers whose UGC gets featured.
Influx — Your Partner in Influencer Marketing
Now, while leveraging customer testimonials and reviews can significantly impact your business, it’s also essential to complement these strategies with a robust influencer marketing plan. Why? Influencer marketing acts as a bridge to your potential customers, allowing you to tap into their network and build trust quickly.
This is where Influx comes in. At Influx, we specialize in connecting brands with the right influencers, allowing them to amplify their reach and foster meaningful relationships with potential customers. We’ll handle all the intricacies of influencer marketing, allowing you to focus on improving your products and services.
Ready to get started? Contact us to schedule an appointment. Let’s amplify your brand together.
In 2023, it’s all about establishing trust, creating a seamless customer experience, and amplifying your reach. Harnessing the power of customer testimonials and reviews can provide a significant boost to your brand, foster customer loyalty, and ultimately drive your e-commerce sales to new heights.